Are Fuji Bikes Any Good?

Ah, Fuji bikes. You’ve probably heard the name tossed around in bike circles like it’s bicycle royalty—and you wouldn’t be wrong.

This brand isn’t just a big deal; it’s like the granddaddy of bikes, hailing from Japan with over a century’s worth of bike-making mojo.

Now, you might be wondering, “But are Fuji bikes actually the bee’s knees? Do they really ride their talk?”

It’s like asking if sushi from Japan is legit.

Spoiler alert: It is.

So, let’s hop on our metaphorical bikes and pedal through the storybook of Fuji—peeking into its illustrious past, eyeballing its fancy features, and giving its myriad of models the ol’ once-over.

Ready to see if Fuji lives up to its legendary status? Let’s roll!

History of Fuji Bikes

fuji bikes

Fuji bikes have an extensive history, as it was founded in Japan as Nichibei Fuji in 1899. Nichibei means “Japanese American.”

It first began importing American and English bikes, but 20 years later began to build its own bicycles.

By 1919, Nichibei Fuji began exporting the Fuji branded bicycles throughout Asia.

By the 1920s, it was the most popular bicycle brand throughout Japan, winning Japanese cycling competitions.

In 1971, Fuji America became known as the first Japanese brand in the U.S., with innovations such as the lighter Chromoly frames.

At this time, Fuji’s reputation as quality bicycles begins to soar.

Also in 1971, Fuji introduced the Sports 10, a 10-speed bike, further establishing the brand.

In 1973, The Fuji Ace debuted using the Shimano Dura-Ace groupset.

After, Fuji introduced the first 12-speed bike called S12-2, featuring a 6-speed freewheel.

Since then, Fuji made history debuting at the Tour de France in 2010.

Fuji remains a notable brand at competitions and a fan favorite. 

Features of Fuji Bikes

Fuji bikes have been around for 120 years and counting because of their features that cater to most cyclists, both competitive and consumers.

Read on to find out more about Fuji bikes’ features, such as their assembly, affordability, functionality, tires, modifications, and design.


Before, Fuji bikes parts were from Japan.

Today, they’re made in Taiwan.

Many enthusiasts were not happy about this change, as people liked having an authentic Japanese bicycle.

However, the parts from Taiwan are still solid.

Luckily, assembling Fuji bikes is straightforward.

If you do need help, a mechanic from a bike shop can build the bikes using an operating manual.


Fuji bikes come at various prices, including budget-friendly for those who don’t want to spend too much yet obtain a quality bike.

Currently, Fuji bikes range from $3,499 to as low as $299.

The lowest prices typically come from Fuji Bike’s “Pavement” category, which is best for cruising around the city.


Fuji bikes are versatile, coming in a variety of speeds, ranging from 6 to 12.

These bikes are also compact build, meaning they’re light and won’t take up too much space.

Also, because Fuji bikes have several models, different tires pertain to different terrains.

For instance, mountain bikes tend to be loud, as they have “knobby” tires.

If you wanted a less noisy, bumpy alternative, the Pavement bicycles are quieter and faster. 


If you aren’t a fan of some modifications on a Fuji bike, you’re allowed to change it up effortlessly.

For instance, you can change the handlebar, wheels, saddle post, seat, fork, breaks, and more.

You also upgrade the drivetrains with SRAM or Shimano.


Fuji bikes carry a variety of designs in their 100+ bicycles for sale.

There’s a color and style for everyone if you’re into customization.

Types of Fuji Bikes and Models

With over 102 bikes and counting, there are various Fuji bikes.

Let’s look at the different categories, such as road, mountain, pavement, and electric.


Boasting 13 different bicycles for its Road category, Fuji bikes presents various models in four different subsets: competition, endurance, adventure touring, and cyclocross.

Competition includes:

  • Transonic: The most popular and high-end bicycle provides impeccable aerodynamics and has been part of various competitions.
  • SL: A lightweight bike due to High Compaction molding and fewer joints, delivering a featherlight frame without compromising stiffness.
  • Women’s Supreme: This bike is known as the Speed Queen, built for women, as it’s lightweight, comfortable, and fast.
  • Norcom Straight: Recently updated to be smoother and more efficient, the Norcom Straight provides modern-styling with its superior technology.  
  • SL-A: With a frame weight of under 1100g, it is one of the lightest aluminum race bikes Fuji offers.
  • Track Elite: A new model with an aero carbon frame, delivering fast riding, excellent for competitions.

Endurance includes:

  • Gran Fondo: A high-end bike with a high-modulus carbon frame, equipped with Vibration Reduction Technology to cancel out road noise along the journey.
  • Sportif: The Sportif is affordable compared to other competition bikes, offering a comfortable ride with its versatility and performance.

Adventure and Touring includes:

  • Jari: A budget-friendly bike designed for light touring, bike packing, gravel riding, and long outings.
  • Jari Carbon: An expensive upgrade from the Jari, adding a sub-1000g C15 frame made from monocoque carbon to optimize performance and utility.
  • Touring: This bike is available in a flat-mount disco or linear-pull brake version, offering reliable yet comfortable rides for long rides.

Cyclocross (also known as gravel bikes) includes:

  • Altamira CX: A professional bike available in various sizes for competition, including on the world stage.
  • Cross: A lightweight bike with a 1300g aluminum frame, great for most terrain, including wicked weather.

The Road category from Fuji bikes tends to be more expensive with the highest-quality.


Are Fuji mountain bikes good?

Let’s briefly cover the nine different mountain bikes to choose from, divided into three categories: trail, all mountain, and sport. 

These bikes are a mix of full-suspension and hardtail.

There is a bike for any entry-level, from beginner to expert, with durable frames and reliable features.

Trail includes:

  • Bighorn: A versatile hardtail with Fuji’s lightest alloy frame, allowing for comfortable riding. It’s redesigned with 29” wheels for rolling over obstacles effortlessly. The RockShox suspension fork is solid for descending and braking.
  • Auric: Some of the most expensive, full-suspension bikes are the Auric models. It exhibits strength and sturdiness, with its rigid wheels that can take on most terrain.
  • Outland: This bike provides stellar performance and efficiency while riding due to the A4 active four-suspension instead of a high single-pivot design. Riders gain confidence with the new suspension, which allows the standover height low, ensuring a safer ride.
  • Rakan: The Rakan models tend to have high-end prices. It is the most efficient pedaling trail bike Fuji offers, with 120mm MLink suspension, geometric design, and 29” wheels.

All mountain includes:

  • Auric LT: A high-end bike made for rigorous mountain adventures, equipped with 170mm of fork travel and 160mm of MLink suspension.
  • Rakan LT: An efficient bike that’s also high-end, coupled with a 160mm travel fork and 150mm of MLink technology. It can handle big pumps yet travel with ease. Boost to 148 rear spacing ensures maximum power by increasing the stiffness for better control.

Sport includes:

  • Nevada: A budget-friendly mountain bike with 29” or 27.5” wheels with reliable components and a hardtail frame.
  • Adventure: A new, affordable bike for light trail riding with Trickle-down technology to ensure a better ride.
  • Wendigo: A high-end bike in the Sport category of mountain bikes named after a snow monster in Canadian folklore because it’s for rummaging through snow and sand.  

Overall, Fuji bikes offer a great lineup of mountain bikes for all budget-sizes and levels.


The Pavement category, also known as a hybrid, is budget-friendly and best for everyday rides.

Each subset presents the following groups: fitness, cross terrain, urban, and “comfort & cruiser.”

Fitness includes:

  • Absolute: An affordable bicycle with versatility and stable geometry for a speedy and comfortable ride.

Cross Terrain includes:

  • Traverse: A dual-sport machine with disc brakes, providing confidence while riding around the city.

Urban includes:

  • Feather: A classic amongst Fuji bikes with a sophisticated style and lightweight with a steel frame that’s fast, fun, and functional.
  • Declaration: A budget-friendly bike with less aggressive geometry than the Feather, with the ability to ride fixed or free.
  • Comfort & Cruiser includes:
  • Crosstown: An affordable bicycle that provides comfort and versatility, great for fitness riders transferring from pavement to rail trails.
  • Cape May: A comfortable riding bicycle that’s excellent for the beach or coasting around town.
  • Captiva: A simple, stylish bicycle for cruising around at a wallet-friendly price.

In all, the Pavement category presents consumers with affordable options with top-notch qualities.


Electric bicycles are relatively new and are a hit amongst Fuji enthusiasts.

There are two subsets: cross-terrain and cruiser.

Cross terrain includes:

  • Conductor: A commuter bike with an electric motor that gives 20 miles per hour of assistance.
  • E-Traverse: A dual-sport e-bike with a pedal-assist motor, lightweight aluminum frame, and hydraulic disc brakes.
  • E-Crosstown: A comfortable bicycle rides in an upright position with a generous step-through frame and a strong shock absorbent suspension fork.

Cruiser includes:

  • Sanibel: A laid-back cruiser with a bold style that presents a tremendous pedal-forward frame for comfortable seating and footing stability.

To conclude, Fuji Electric bikes provide more assistance and speed with smart computers at high-end prices.

Wrap Up

Bottom line, answering the question “are Fuji bikes good?” is subjective as Fuji provides various options for different budgets and levels.

It’s a profitable, notable brand that has been in business for over 120 years, featured in competitions around the world.

Today, many also wonder, “are fuji mountain bikes good?”

Once again, it depends on the person, although they do have an excellent reputation.

Overall, consumers also reap the benefits of the efficiency and technology of Fuji bikes at reasonable prices. 

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